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Robert T. CraigJames C. McCROSKEY
(West Virginia University, USA)

James C. McCroskey is a Professor in the Department of Communication Studies at West Virginia University. For 25 years (1972-1997) he served as chair of that department. McCroskey received his B.S. degree in Speech and English from Southern State (SD) Teachers College, his M.A. in Speech from the University of South Dakota, and his D. Ed. from the Pennsylvania State University. Prior to joining the faculty at WVU he held positions at Illinois State University, Michigan State University, Pennsylvania State University, Old Dominion University, and the University of Hawaii. He also taught high school Speech and coached debate in Scotland and Watertown, South Dakota.

McCroskey's research and teaching interests have varied over his career, including persuasion and public communication, interpersonal communication, organizational communication, nonverbal communication, instructional communication, intercultural communication, and general communication theory and research. His devotion to programmatic research and the social scientific approach to scholarship has been evident in all of his research programs.

His early research, stemming from his doctoral work, involved experimental studies of the persuasion and attitude change process. Much of his work centered on message variables, particularly evidence, in persuasion. The work in this area for which he is best known is that on ethos and source credibility, the first article on this topic being published in 1966 and the latest was published in Communication Monographs in 1999.

Another of his research programs has dealt with communication apprehension and related constructs such as willingness to communicate, shyness, talkaholism, and communication competence. His first work in this area, a study of the use of systematic desensitization for reducing public speaking anxiety, was presented at the Speech Association of America Convention in 1968 and his most recent books in this area, one focusing on communication avoidance and the other on trait perspectives of the communication process, were released in 1997, 1998, and 2001.

Another of his research programs which has made a substantial impact in this field, as well as other unrelated fields, has been his work on the role of communication in instruction. In conjunction with his colleagues and his students, McCroskey's work on classroom management, immediacy, affinity-seeking, caring, and other topics related to communication and affective learning have provided a whole new perspective on instruction, one that has received numerous awards not only from the communication field but also from such disparate fields as pharmacy and teacher education.

McCroskey is probably best recognized for his prolific scholarship. He has published over 200 articles and book chapters and over 30 books and revisions, as well as over 30 instructionally related books. His first book, An Introduction to Rhetorical Communication originally published in 1968, is now one of the oldest continuously published books in the field. The eighth edition was published by Allyn and Bacon in 2001

McCroskey is an active member and present or former officer of numerous professional associations. He has received NCA's Kibler award and distinguished service awards from the Eastern Communication Association and the World Communication Association. He is a Fellow of the International Communication Association and both a Teaching Fellow and a Research Fellow of the Eastern Communication Association. He has edited Human Communication Research, Communication Education, and Communication Research Reports, and Journal of Intercultural Communication.

While best known nationally for his scholarship, McCroskey does not sacrifice his teaching in the name of research. For 25 years, although serving as department chair and continuing an active research effort, he (on-average) taught seven classes per year. Since stepping down from the chair position, he has taught 12-14 classes each year. He has received West Virginia University's Outstanding Teacher award. In 2003 he received the Mentor Award from the National Communication Association.

For McCroskey, the field of communication is also a family affair. His spouse, Dr. Virginia P. Richmond, is a frequent co-author, and a professor at West Virginia University. One of his daughters, Lynda L. McCroskey, who completed her Ph.D. at the University of Oklahoma, currently is teaching communication in the Department of Information Systems, School of Business at California State University, Long Beach.

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