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THESES OF PARTICIPANTS:
- Arkhipov S.V. (Vkadikavkaz, North Osetiya)
ORGANIZATIONAL COMMUNICATION IN THE CHANGE MANAGEMENT
The presentation represents on a verity of examples an analysis of the methods of influence of communication on change management in an organization. It is emphasized that successfully participate in the changes can only personalities with high information culture, which makes it possible to react on developing environment, constantly be adapted to the changeability of the world and continue generating new ideas under the dynamic circumstances. People of poor type of information culture come into the absolute bewilderment, when they realize it that they come into action of the forces, which they, at best, heard on the radio or view on the television about, i.e., macro-historical processes. The basic phases of organizational change management and corresponding to them stages of communication are outlined step by step in the presentation. The author proposes taking into account key stages of organizational communication in order to plan and implement change management carefully in the conclusion.
- Atabekova A. A. (Moscow, Russia)
The paper reveals the concept of the website linguistic design to highlight features of hypertext communicative structure that provide for successful interaction with the addressee. Some negative facts derailing this process are listed to ground the need of addressee's psycholinguistic portrayal as a preliminary step in planning linguistic design that can yield effective corporate communication.
- Volkova E. V. (Ulyanovsk, Russia)
ETHNO PSYCHOLOGICAL FACTOR
OF THE ORGANIZATIONAL COMMUNICATIONS
Ethno psychological factor is becoming more and more important in the
organizational communication with the expansion of international
companies. In spite of the globalizing tendency cultural diversity and
stereotypes arouse intercultural conflicts on the level of the
organization. Misunderstanding is explained by false attributes
presupposed by language. To extinguish conflicts, the method of
sensitivity is used. This method is an effective one to form isomorphic
attributes, provide communication among people representing different
cultures and lessening the number of cultural conflicts. The result of
this method implication is a corporate normative code of multicultural
communication, which frames communication, lessens conflicts,
especially in computer mediated environment.
- Dementyeva E. E. (Volgograd, Russia)
THE ORGANIZATIONAL COMMUNICATIONS AT AN ESTIMATION OF THE PERSONNEL
- Denisova I. N. (Volgograd, Russia)
The author emphasizes application of organizational communication in
the conditions of language education for monitoring, diagnostics and
tracking the progress of students. The organizational communication is
treated within the frames of the teacher-modeled situation of role
(business) game on the lesson. There is underlined the importance of
the establishing of organizational communication within the class
expressed in settling the feedback with the students, which not only
leads to the reformation of the teaching-learning process, but
indicates a high professional competence of the teacher. The author
mentions the necessity of changing the criteria of assessment of future
teachers themselves in order to prepare them to working within the
framework of competence approach to education, to non-biased assessment
of future students, to effective organizational communication.
- Dokuchaeva I.V., Lutweites E.V. (Rostov-na-Donu, Russia)
PHILOLOGICAL UNIVERSITY EDUCATION
AND BUSINESS COMMUNICATION
The paper is focused on the factors stimulating the necessity of introducing the optional specialization in the sphere of business communication into the curriculum of University Philological Department. The specialization “Philological Provision of Business Communication” was introduced into the learning process at the Institute of Management, Business and Law in 2004. So far it has not been realized in any establishment of higher education and could be considered as innovative. The paper considers the basic ideas related to designing the system of supplementary communicatively oriented education. Analyzed are the goal, structure of the specialization and its relations with the major speciality.
- Dudina I. A. (Volgograd, Russia)
The article deals with the role that organizational communication plays
through the period of the entrepreneurship institute evolution in a
higher education institution. The author distinguishes such functional
objectives of internal communication as coordination and socialization
of institutional life as well as hybridization of organizational
cultures. It is acknowledged that the establishment of an
entrepreneurial institutional organization with a powerful managerial
coalition, a multichannel finance system and expanded periphery, as
well as creation of incentives for the academic core, is feasible if
fundamental entrepreneurial preferences, beliefs, values, norms, bodies
and statuses are recognized, consolidated and instituted among the
communicators. The task of the subordination of the faculty favored
functions to the university target entrepreneurial function is
considered to be critical. The two–way communication process of the
main organizational configurations is analyzed in accordance with J.
Kotter's model.
- Isaeva Z. B., Zolotukhin S. A., Shakhgulari V. V. (Almaty, Kazakhstan)
COMMUNICATIVE TRAINING OF FUTURE SPECIALISTS IN KAZAKHSTAN: EXPERIENCE, PROBLEMS & PERSPECTIVES OF DEVELOPMENT
This paper is deducated to creation of the model of communication education of the students youth of Kazakhstan to develop their communicative competence in conditions of the open society and integration of Kazakhstan with the world community.
- Klyagin S. V. (Moskow, Russia)
PARADIGM INTERACTIONS AT ORGANIZATIONAL COMMUNICATION CONCEPTS
The notes have to deal with paradigm foundations of organizational communication concepts. The main attention is drawn to organizational, communication and managerial paradigms. As models of thinking and discourse patterns these ones constitute social reality and different ways of professional practices. Paradigm interactions are realized in different concepts (K.Weick, C.Geertz, S.Deetz). The described phenomena is supposingly of great importance for the implementation of organizational communication concepts as specific mode of social constructionism.
- Krassa S. I. (Stavropol, Russia)
Concept subculture, one of the basic terms in organisational communication, may be reconstructed as a concept and constructed as a notion. The parameters of such description are suggested - the outer form of the concept name, the paradigmatic and syntagmatic relations, definitions, and occurrence in the discourse. The proposed metalinguistic formulae cover the core semantic domain of the concept. The linguistic constituents of subculture, the subculture/corporate culture differentiation are considered among the further investigation of the concept.
- Krasikova E.N. (Mikhailovsk, Russia)
CASE-STUDY IN EDUCATION: HISTORY AND NOWDAYS SITUATION
In this article the author gives historic outline of case-study, breafly explanes the tecnology and types of this educational method.
- Êravets M. A. (Voronezh, Russia)
COMPARATIVE ANALYSIS OF THE COMMUNICATION CHANNELS
Characteristics of the communication channels are research in this paper. Analysis is produced in comparison with ideal channel that allows to conduct the more qualitative benchmark analysis a channels. The most popular of Russian management telephone and face to face communication have four and five ideal characteristics but EDMS and video conference have seven ideal characteristics.
- Mamedov G. Yu. (Rostov-na-Donu, Russia)
The paper considers some basic issues of E-learning programs
organisation, including social and cultural environment of e-learning, communicative
competence of teachers and their computer skills, as well as
technological support of the education based on use of new technologies.
- Ìàtyash Î.È. (Indianapolis, USA)
COMPARING COMMUNICATION PATTERNS
IN RUSSIAN AND US ORGANIZATIONAL SETTINGS
The paper is focused on the formative role of communication in organizations by comparing and contrasting communication patterns in American and Russian organizational settings according to a number of factors:
- power distance (based on Hofstede's cultural dimensions and GLOBE research)
- traditional organizational values (egalitarianism and meritocracy versus social rank, status, and prestige)
- directions of communication flow in organizations (multidirectional communication flows versus predominantly vertical communication flows)
- team-based communication
- providing feedback in organizational interactions, types of feedback
- personal participation and involvement versus non-involvement, neutrality, and expectations of benefits before involvement.
The author draws from her personal organizational experience of working in two cultures, provides critical analysis of some traditional organizational communication patterns in today's Russia, and suggests ways to create social change.
- Meshcheryakova E. V. (Volgograd, Russia)
ORGANIZATIONAL COMMUNICATION IN RUSSIAN UNIVERSITIES
In this article the author, appalled at the news of the coming crash of
the Russian universities, expands on the role of organization communication
in modern educational environment, joint with its domain problems,
micro- and macro organization communication barriers in educational sphere,
courses and means of overcoming them. Educational portal of Volgograd
State University released this year is operated as one of the means and
there is given its theoretical organization communication basis. In the
conclusion the author educts the use of organization communication in
education and evolves methods of teaching foreign languages in Russian
universities as a sample of it.
- Mitrofanova O. V. (Moskow, Russia)
PHENOMENA OF INTIMISATION IN ORGANIZATIONAL COMMUNICATION
The successful result of communicative actions depends not only on a process of translation and perception of information, but is a phenomena of definite unity of all communication participants, which we call intimisation. This is an integrated process of mutual approaching of individuals, includes a number of references focus on active using in communication particular type of characteristic oriented on human trust and emotional closeness.
Phenomena of intimisation in organizational communication is contained in revealing the positions and ideas of communication actors, in accenting trust between them, in opportunity of creating favorable physiological preconditions of communication. Phenomena of intimisation lies in many factors (place, time, different signs and symbols, previous communication experience and etc.) which depend on a range of bases, such as social-physiological; social-culture; technological; semiotic foundations.
Given foundations allows to allocate phenomena of intimisation in organizational communication and explain its contents.
- Ìynbaeva A. K. (Almaty, Kazakhstan)
ÑOMMUNICATIVE CULTURE OF SPECIALIST
The structure of specialist's communication culture is described in this
article. It is based on the analogy with professional pedagogical culture of
university's teacher. This article includes axiomatic, technological, and
personal creative components. Due to the neccessity in training of value
orientation in cyberspace interaction, a building of real communicative
values is emphasised. Recommendations to the business communication in
global informational infrastructure are presented.
- Nurgaleeva L. V., Tyulyupova L. D. (Tomsk)
The modern system of communicative audit should include the analysis kontent of virtual web-representations of corporation. Today there is no system of the standards for development of the presentation, communication, administrative registers of sites. This problem requires(demands) serious study, discussion and additional researches, as the speech goes about development of modern system of collective interactions.
- Îsipova E. N. (Moskow, Russia)
NON-CLASSICAL APPROACH TO ORGANIZATIONAL COMMUNICATIONS IN MODERN POLITICAL PARTIES
The peculiarities of the non-classical approach to organizational communications in modern political parties are touched upon in the essay. It is mentioned that the non-classical approach concerns the structural transformations of internal and external communication flows mechanisms. Apart from that, the main reasons of the necessity of organizational communication paradigm dynamics are described. Fist of all it is the common social changes, then it is the changes in the present-day politics and at last the wide expansion of non-classical approach in the social sciences and humanities. And some potential barriers of the non-classical approach application to organizational communications in modern Russian political parties are enumerated as well.
- Parinova L. V., Paschenko K. A. (Voronezh, Russia)
FORMATION OF PROFESSIONAL READINESS OF PR-SPECIALISTS
IN COMMUNICATIVE ACTIVITY
As far as the activity in a sphere of PR must be presided by specialists of this sphere, who observe the legal, moral, ethical norms and hold the organize communications, then forming of PR-mans reputation mentality becomes an important goal of their professional qualification in hi school.
Reputation mentality will help to find specialists of this sphere as professionals, who have hi qualified knowledge, skills, and they are responsible for the result of their activity.
The formed reputation mentality is a necessary part of PR-specialist's readiness for any communicative activity.
The formed reputation mentality must be the main part of PR-man's professionalism and the necessary part of his professional trainings.
- Pisarevskaya D. B. (Moskow, Russia)
THE TENDENCIES OF CURRENT BUSINESS-TO-EMPLOYEE COMMUNICATION
The report "The tendencies of current business-to-employee communication" is representing an attempt to define significant features of the actual B2E communication. B2E communication is analyzed as an important part of organizational communication. For instance, there are such key issues as increase of horizontal and diagonal links, decrease of the meaning of the hierarchy and rise of informal communications among the employees. The report provides versions of developing B2E communications. It also contains suggestions of the ways of researching B2E communications in Russia.
- Raskladkina Ì. Ê. (Stavropol, Russia)
AUTHORITY - MASS-MEDIA - SOCIETY:
PRIORITIES AND "BRAKES" OF THE ELECTRONIC COMMUNICATIONS
The concept «electronic government» («the electronic state»), developed
by Russia within the framework «Electronic Russia», assumes round-the-
clock information interaction of state authority and each citizen. The
new forms of the communications help to recognize the imperious
decisions; to supervise activity of the state device; to raise criteria
of reliability and quality of mass media. However there is a scope of
problems of legal, policy-psychological, economic character, which
brakes processes of development «electronic state» in regions.
- Rodioinova G. A. (Moskow, Russia)
The paper analyses the role of professional communication within the framework of corporate communication. The requirement of a fluent foreign language when applying for a job in an international company is seen as the reason for teaching foreign languages for specific purposes at in higher education establishments. The role games are taken as an example of techniques that can pave the way to develop multicultural linguistic competence.
- Rozina I. N. (Rostov-na-Donu, Russia)
ORGANIZATIONAL COMPONENTS OF EDUCATIONAL INFORMATION-COMMUNICATION ENVIRONMENT
Computerization, informatization and internetization processes in
education impact on an organizational structure of the educational
institution, communication and communication culture of teachers,
learners and administrative staff. This penetration will have to be
brought about the educational information-communication environment
formation, which effectiveness defines by used technologies, program
systems, resource content, interactive tools for direct cooperation and
feedback, types of computer-mediated communication, participant
communication competence completeness and organizational climate occur.
- Shevtsova G. V. (Novocherkassk, Russia)
- Shchoegoleva O. N. (Mikhaylovsk, Russia)
THE REALIZATION OF THE INDIVIDUAL STUDYING STRATEGIES IN THE ASPECT OF THE SELF CONTROLLED WORK OF STUDENTS
The problem under discussion deals with different kinds of the individual studying strategies which can influence the process of learning. The represented typology of strategies is considered to be the most suitable in the aspect of the self controlled work but not the only one. Nowadays students should not only study under the tutor's control but they should know how to plan their extra-curricular self controlled work.
- Minielli Maureen C. (Indianapolis, USA)
COURSE MANAGEMENT SYSTEMS IN HIGHER EDUCATION
A course management system (CMS), also known as a learning content management system (LCMS), is a computerized management program that allows academic courses to expand beyond the traditional face-to-face (F2F) classroom and into cyberspace. These programs are gaining greater use in education, both at the secondary and higher education levels, as well with distance education. The Educational Marketer (2003) found that 94% of American colleges and universities use at least one CMS as part of their pedagogy practices.
As business and organizations globally move towards greater use of virtual teams (see Ferris & Minielli, 2004; Scott, 2003), the extension to the education classroom seems both natural and necessary. Not only do they provide educators the opportunity to organization and manage their course beyond the traditional classroom, they also provide students with the opportunity to become familiar with tools and applications that they will use in business upon matriculation.
Although computer-mediated communication in Russian education is still in the later stages of infancy (Rozina, 2002), it is poised to grow rapidly both internally as well as internationally. It is likely that global collaborations between educational institutions may introduce CMSs to the Russian education community before it becomes fully integrated in Russian higher education itself. Therefore, this essay identifies the common features of CMSs and identifies their uses, and concludes by illuminating its benefits
- Mueller Thomas S. (Columbus, Ohio, USA)
EXPERIENTIAL MARKETING AS AN ADVERTISING ALTERNATIVE IN THE UNITED STATES
Marketers in the United States face a complicated dilemma. Consumers
are inundated with advertising messages through hundreds of TV
channels, on the Internet, through radio, and on wireless devices.
Although the landscape is cluttered, consumers are becoming more brand
aware and loyal to products and services that influence their lives in
a positive fashion. The challenge for marketers is to create a
distinct, relevant message in and among the locations where consumers
recreate and enjoy entertainment events. This includes all forms of
venues such as sports, cultural and cause-related.
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